Mullin  <br/><br/>
Sport marketing  
/ Bernard J. Mullin, Stephen Hardy, William A. Sutton. 
 - 3rd ed.. 
 - Champaign  Human Kinetics  2007. 
 - xii, 539p.  ill.  29cm  + 1 CD ROM 4 (3/4 in.) 
<br/><br/> Includes bibliographical references and index p.523-537 
<br/><br/><label>ISBN: </label>9780736060523  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing
<br/><br/><label>Dewey Class. No.: </label>796.0698 MUL 2007