TY  - BOOK
AU  - Mullin 
AU  - Hardy, Stephen
AU  - Sutton, William Anthony
TI  - Sport marketing 
SN  - 9780736060523 
U1  - 796.0698 MUL 2007 
PY  - 2007///
CY  - Champaign
PB  - Human Kinetics
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index p.523-537
ER  -