Hooley  <br/><br/>
Marketing strategy and competitive positioning  
/ Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. 
 - 4th ed.. 
 - England  Pearson  2008. 
 - xviii, 614p.  ill.  24cm 
<br/><br/><label>ISBN: </label>9780273706977  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Target marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 HOO 2008