TY  - BOOK
AU  - Hooley 
AU  - Nicoulaud, Brigitte
AU  - Piercy, Nigel F.
TI  - Marketing strategy and competitive positioning 
SN  - 9780273706977 
U1  - 658.802 HOO 2008 
PY  - 2008///
CY  - England
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Target marketing
ER  -