Hollensen  <br/><br/>
Global marketing : a decision-oriented approach  
/ Svend Hollensen. 
 - 4th ed.. 
 - Harlow  Financial Times Prentice Hall  2007. 
 - xxxviii, 714p.  col. ill., col. maps  27cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273706786  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.84 HOL 2007