TY  - BOOK
AU  - Hollensen 
TI  - Global marketing : a decision-oriented approach 
SN  - 9780273706786 
U1  - 658.84 HOL 2007 
PY  - 2007///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -