TY  - BOOK
AU  - Soto 
TI  - Marketing to Hispanics : a strategic approach to assessing and planning your initiative 
SN  - 1419502786 
U1  - 658.8008968073 STO 2006 
PY  - 2006///
CY  - Chicago
PB  - Kaplan
KW  - Hispanic American consumers
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references (p. 245-247) and index
ER  -