Bhargava  <br/><br/>
Personality not included : why companies lose their authenticity--and how great brands get it back  
/ Rohit Bhargava. 
 - New York  McGraw-Hill  2008. 
 - xiv, 300p.  ill.  22cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071545211  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Authenticity--Philosophy<br/>Branding--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BHA 2008