TY  - BOOK
AU  - Bhargava 
TI  - Personality not included : why companies lose their authenticity--and how great brands get it back 
SN  - 9780071545211 
U1  - 658.8 BHA 2008 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Authenticity
KW  - Philosophy
KW  - Branding
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -