TY  - BOOK
AU  - Phillips, Patricia Pulliam. 
AU  - Phillips, Jack J.
TI  - ROI fundamentals : why and when to measure ROI 
T2  - Measurement and evaluation series
SN  - 9780787987169 
U1  - 658.15 PHI 2008 
PY  - 2008///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Employees
KW  - Training of
KW  - Cost effectiveness
KW  - Project management
KW  - Evaluation
KW  - Rate of return
N1  - Includes bibliographical references and index
ER  -