Syed  <br/><br/>
Wowability : how to achieve it & why it matters  
/ Imran Syed. 
 - Singapore  John Wiley & Sons (Asia)  2008. 
 - xiii, 240p.  ill.  23cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470822890  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Consumers? preferences
<br/><br/><label>Dewey Class. No.: </label>658.8343 SYE 2008