TY  - BOOK
AU  - Syed 
TI  - Wowability : how to achieve it & why it matters 
SN  - 9780470822890 
U1  - 658.8343 SYE 2008 
PY  - 2008///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Brand choice
KW  - Consumers? preferences
N1  - Includes index
ER  -