Hutt, Michael D.
Business marketing management : B2B
/ Michael D. Hutt, Thomas W. Speh..
- 10th ed..
- Mason South-Western Cengage Learning c2010.
- xxxiii, 652p ill 26cm
Previous ed.: Mason, Ohio: Thomson South-Western, 2006.
9780324581676
Industrial marketing--Management--Case studies.
Industrial marketing--Management.
658.802 HUT 2010