Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.. - 10th ed.. - Mason South-Western Cengage Learning c2010. - xxxiii, 652p ill 26cm

Previous ed.: Mason, Ohio: Thomson South-Western, 2006.

9780324581676


Industrial marketing--Management--Case studies.
Industrial marketing--Management.

658.802 HUT 2010