Shimp, Terence A.  <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications  
/ Terence A. Shimp.. 
 - 8th ed.. 
 - Mason, Ohio  South-Western Cengage Learning  c2010. 
 - xx, 668p  ill  29cm 
<br/><br/><label>ISBN: </label>9780324593600  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Direct marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI 2010