TY  - BOOK
AU  - Shimp, Terence A. 
TI  - Advertising, promotion, and other aspects of integrated marketing communications 
SN  - 9780324593600 
U1  - 659.1 SHI 2010 
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
KW  - Sales promotion
ER  -