TY  - BOOK
AU  - Gardiner, Michael
AU  - Hair, Joseph F.
AU  - Lamb, Charles W.
AU  - Mcdaniel, Carl
AU  - Summer, Jane
TI  - Essentials of marketing 
SN  - 9780170137324 
U1  - 658.8 ESS 2009 
PY  - 2009///
CY  - South Melbourne, Vic.
PB  - Cengage Learning Australia
KW  - Marketing
N1  - Includes index; Bibliography: p. 509-516
ER  -