Lamb  <br/><br/>
Marketing  
/ Charles W.Lamb,Jr., Joseph F.Hair,Jr., Carl McDaniel. 
 - 6th ed.. 
 - Ohio  South-Western  c2002. 
 - 751p  col. ill  29cm 
<br/><br/> Include bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780324125672  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>380.1 CHA 2002