TY  - BOOK
AU  - Lamb 
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - Marketing 
SN  - 9780324125672 
U1  - 380.1 CHA 2002 
PY  - 2002///
CY  - Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Include bibliographical references and indexes
ER  -