Principles of marketing  
/ Gary Armstrong ... [et al]. 
 - 5th ed.. 
 - NSW  Pearson Australia  c2012. 
 - xxiv, 605p  col. ill  28cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781442531109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI 2012