Kerin, Roger A.  <br/><br/>
Marketing : the core  
/ Kerin, Hartley, Rudelius. 
 - 4th ed.. 
 - New York  McGraw Hill/Irwin  2011. 
 - xlix, 500p  col. ill  28cm 
<br/><br/><label>ISBN: </label>9780078112065  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER 2011