TY  - BOOK
AU  - Duncan, Tom (Thomas R.) 
TI  - Principles of advertising & IMC 
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0071111182
U1  - 658.827 DUN 2005 
PY  - 2005///
CY  - Chicago
PB  - McGraw-Hill/Irwin
KW  - Branding (Marketing)
ER  -