Reed, Peter W, 1944-  <br/><br/>
Strategic marketing : decision making & planning  
/ Peter Reed. 
 - 3rd ed.. 
 - South Melbourne  Cengage Learning Australia  2010. 
 - xii, 364p  ill  26cm 
<br/><br/><label>ISBN: </label>9780170185325  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Textbooks<br/>Marketing--Planning--Textbooks<br/>Marketing--Study and teaching (Higher)
<br/><br/><label>Dewey Class. No.: </label>658.802 REE 2010