TY  - BOOK
AU  - Reed, Peter W, 1944- 
TI  - Strategic marketing : decision making & planning 
SN  - 9780170185325 
U1  - 658.802 REE 2010 
PY  - 2010///
CY  - South Melbourne
PB  - Cengage Learning Australia
KW  - Marketing
KW  - Management
KW  - Textbooks
KW  - Planning
KW  - Study and teaching (Higher)
ER  -