Kerin, Roger A.  <br/><br/>
Marketing  
/ Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - Boston  McGraw-Hill/Irwin  c2011. 
 - iii, 746p.  ill. (some col.)  29cm 
<br/><br/> Includes biblipographical references and indexes 
<br/><br/><label>ISBN: </label>9780073529936  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KER 2011