TY  - BOOK
AU  - Kerin, Roger A. 
TI  - Marketing 
SN  - 9780073529936 
U1  - 658.8 KER 2011  
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes biblipographical references and indexes
ER  -