TY  - BOOK
AU  - Perreault, William D. 
AU  - Cannon, Joseph P.,
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing : a marketing strategy planning approach 
SN  - 9780078028885 
U1  - 358.8 PER 2012 
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -