Peter, J. Paul.  <br/><br/>
Marketing management : knowledge and skills  
/ J. Paul Peter, James H. Donnelly, Jr. 
 - 10th ed.. 
 - New York  McGraw-Hill Irwin  c2011. 
 - xviii, 830p.  ill.  27cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073530055  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 PET 2011