TY  - BOOK
AU  - Peter, J. Paul. 
AU  - Donnelly, James H.
TI  - Marketing management : knowledge and skills 
SN  - 9780073530055 
U1  - 658.8 PET 2011 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -