Services marketing : integrating customer focus across the firm  
/ Alan Wilson...[et al.]. 
 - 1st European ed.. 
 - Boston  Irwin/McGraw-Hill  c2008. 
 - xxiii, 623p.  ill.  25cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780077107956  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Marketing.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 SER2008