TY  - BOOK
AU  - Bitner, Jo Mary.
AU  - Gremler, D. Dwayne.
AU  - Wilson, Alan.
AU  - Zeithmal, A. Valarie.
TI  - Services marketing : integrating customer focus across the firm 
SN  - 9780077107956 
U1  - 658.8 SER2008 
PY  - 2008///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Customer services
KW  - Marketing
KW  - Service industries
N1  - Includes index
ER  -