Bates, Suzanne  <br/><br/>
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader  
/ Suzanne Bates. 
 - New York  McGraw-Hill  c2012. 
 - xx, 230p  ill  24cm 
<br/><br/><label>ISBN: </label>9780071762861  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Chief executive officers<br/>Corporate image<br/>Leadership
<br/><br/><label>Dewey Class. No.: </label>658.4092 BAT 2012