TY  - BOOK
AU  - Bates, Suzanne 
TI  - Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader 
SN  - 9780071762861 
U1  - 658.4092 BAT 2012 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Chief executive officers
KW  - Corporate image
KW  - Leadership
ER  -