Pride, William M  <br/><br/>
Marketing  
/ William M. Pride, O. C. Ferrell. 
 - 2012 ed.. 
 - Mason  South-Western Cengage Learning  2012. 
 - 1v. (various pagings)  ill  28cm 
<br/><br/><label>ISBN: </label>9780538475402  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI 2012