Kotler, Philip.  <br/><br/>
Principles of marketing  
/ Philip Kotler, Gary Armstrong. 
 - 13th ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2010. 
 - xxiii, 613, [105]p.  ill. (chiefly col.)  29cm 
<br/><br/> Includes bibliographical references (p. R1-R26) and indexes 
<br/><br/><label>ISBN: </label>9780136079415  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Armstrong, Gary.--(Gary M.)<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2010