Blythe, Jim.  <br/><br/>
Essentials of marketing  
/ Jim Blythe. 
 - 4th ed. 
 - Harlow, EnglandNew York  FT Prentice Hall  2008. 
 - xx, 335p.  col. ill.  27cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273717362  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658 BLY 2008