TY  - BOOK
AU  - McKee, Kathy Brittain 
AU  - Lamb, Larry F
TI  - Applied public relations : cases in stakeholder management 
SN  - 9780415999151 
U1  - 659.2 MCK 2009 
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Case studies
ER  -