Lovelock, Christopher H  <br/><br/>
Services marketing : people, technology, strategy  
/ Christopher Lovelock, Jochen Wirtz. 
 - 7th ed.. 
 - Boston  Prentice Hall  c2011. 
 - xxii, 626p  ill., map  29cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780136107217  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Marketing<br/>Marketing--Management<br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOV 2011