TY  - BOOK
AU  - Lovelock, Christopher H 
AU  - Wirtz, Jochen
TI  - Services marketing : people, technology, strategy 
SN  - 9780136107217 
U1  - 658.8 LOV 2011 
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Customer services
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
N1  - Includes bibliographical references and indexes
ER  -