Arens, William F.  <br/><br/>
Essentials of contemporary advertising  
/ William F. Arens, David H. Schaefer, Michael Weigold.. 
 - 2nd ed.. 
 - Boston  McGraw-Hill Irwin  c2009. 
 - xxiv, 558p  col. ill  28cm 
<br/><br/>ncludes bibliographical references (p. 511-523) and indexes. 
<br/><br/><label>ISBN: </label>9780073380971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE 2009