Arens, William F.  <br/><br/>
Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. 

 - 14th ed.. 
 - New York  McGraw-Hill Higher Education  c2013. 
 - xxxix, 722 p.  ill. (chiefly col.), col. maps  28 cm 
<br/><br/> "International student edition" --cover 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071318389  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Management and Business Studies
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE 2013