TY  - BOOK
AU  - Arens, William F. 
AU  - Arens, Christian
AU  - Weigold, Michael F.
TI  - Contemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.
SN  - 9780071318389 
U1  - 659.1 ARE 2013 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Advertising
KW  - Management and Business Studies
N1  - "International student edition" --cover; Includes bibliographical references and index
ER  -