Ferrell, O. C.  <br/><br/>
Marketing strategy : text and cases  
/ O.C. Ferrell, Michael D. Hartline. 
 - 6th ed. 
 - Mason, OH  South-Western/Cengage Learning  c2014. 
 - xxvi, 587 p.  ill (some col.) map  26 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781285073040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.84 FER 2014