TY  - BOOK
AU  - Ferrell, O. C. 
AU  - Hartline, Michael D.
TI  - Marketing strategy : text and cases 
SN  - 9781285073040
U1  - 658.84 FER 2014 
PY  - 2014///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -