Shimp, Terence A.  <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications  
/ Terence A. Shimp, J. Craig Andrews. 
 - 9th ed. 
 - Mason, Ohio  South-Western Cengage Learning  2013. 
 - xxii, 729p  ill. (certaines en coul.)  29cm 
<br/><br/>Bibliogr 
<br/><br/><label>ISBN: </label>9781111580216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Direct marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI 2013