TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Wisenblit, Joseph
TI  - Consumer behavior 
SN  - 9780132544238
U1  - 658.8342 SCH 2015 
PY  - 2015///
CY  - New York
PB  - Pearson Education
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical reference and index
ER  -