Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion, and marketing communications  
/ Kenneth E. Clow, Donald Baack. 
 - 6th ed. 
 - Boston  Pearson  c2014. 
 - xv, 466p  ill  28cm 
<br/><br/> Includes bibliographical references (pages 438-451) and indexes 
<br/><br/><label>ISBN: </label>9780133126242  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO 2014