TY  - BOOK
AU  - Clow, Kenneth E. 
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications 
SN  - 9780133126242 
U1  - 659.1 CLO 2014 
PY  - 2014///
CY  - Boston
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 438-451) and indexes
ER  -