TY  - BOOK
AU  - Kotler, Philip. 
AU  - Armstrong, Gary
TI  - Principles of marketing 
SN  - 9780133084047 
U1  - 658.8 KOT 2014  
PY  - 2014///
CY  - Upper Saddle, N.J.
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -