Malhotra, Naresh K.  <br/><br/>
Marketing research : an applied orientation  
/ Naresh K. Malhotra. 
 - 6th ed. 
 - Upper Saddle River, NJ  Pearson  c2010. 
 - vii, 897p  col. ill  28cm 
 - [no series statement]  no. 230 .
<br/><br/>Includes bibliographical references (p. 834-873) and index 
<br/><br/><label>ISBN: </label>9780136085430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL 2010