O'Shaughnessy, John  <br/><br/>
Competitive marketing : a strategic approach  
/ John O'Shaughnessy. 
 - 3rd ed.. 
 - London  Routledge  1995. 
 - 80p.  30cm 
<br/><br/><label>ISBN: </label>0415093171  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 OSH 1995